Question 1

What is HotelLogic?

Accepted Answer

HotelLogic is a hotel technology architecture diagnostic. It maps the systems your hotel runs, PMS, booking engine, channel manager, RMS, CRM, reporting, and shows where the connections between them are creating manual work, revenue leakage, or operational risk. The output is a structured architecture review, not a software recommendation.

Question 2

Who is it for?

Accepted Answer

General Managers, Commercial Directors, Revenue Managers, Operations leads, ownership groups and hospitality consultants, anyone who needs a clear, neutral view of how a hotel's systems fit together before making technology decisions.

Question 3

Is the Technology Snapshot really no cost?

Accepted Answer

Yes. The Technology Snapshot is available with no signup and no card required, and the full web report is available at no cost to view and share. No sales follow-up. Paid plans exist for operators who want ongoing monitoring and re-scans (Operator, £490/year), consultants who want co-branded client delivery and a portfolio workspace (Consultant, £490/year), and consultancies or management companies who want to embed the diagnostic under their own brand (White Label, from £9,000/year, or a £6,000 one-time pilot credited against year one). Nothing in the core diagnostic is paywalled.

Question 4

Will I be contacted by sales after using it?

Accepted Answer

No. There is no sales follow-up on the free review. We don't run outbound on individual hotels. If you want to talk to us, you book a demo, not the other way around.

Question 5

What happens when I enter my hotel's URL?

Accepted Answer

We analyse your website and booking flow to identify the systems powering your guest experience, booking engine, analytics tools, CRM signals, channel infrastructure. You get a preliminary architecture estimate in seconds, then the full review asks you to confirm or correct it.The scan is a technical analysis of your public stack, not a full system audit.

Question 6

What does the scan actually look at?

Accepted Answer

Public signals only: your website, booking flow, and the third-party services they load. That's enough to identify guest-facing systems with confidence. Internal systems (PMS, RMS, finance, housekeeping) sit behind your login and aren't visible from outside, you declare those in the review.

Question 7

How long does the full review take?

Accepted Answer

About 10 minutes. You confirm what the scan found, declare the systems it can't see, and answer a short set of workflow questions.

Question 8

Do you need access to my PMS or any internal system?

Accepted Answer

No, and the platform isn't designed to. No credentials, no API tokens, no integrations to set up. Everything runs on public signals plus what your team declares.

Question 9

Methodology and confidence

Accepted Answer

HotelLogic does not publish a single global accuracy figure, that would be false authority. Instead every system and category in your report carries an explicit confidence level based on the evidence behind it.Each detected system carries its own confidence score. Vendors you declare yourself carry the highest confidence; systems detected from your website carry less; anything only inferred is flagged and weighted down. The score is shown per system, never as one number for the whole report. If you disagree with any finding, one click corrects it and the engine re-scores immediately.HotelLogic is independent and vendor-neutral. Commercial relationships with vendors do not influence report output, scoring, or marketplace ranking.Full methodology: /methodology.

Question 10

How do I know what's evidence vs. estimate vs. input?

Accepted Answer

Every system and finding in the report carries one of three labels:Detected, observed directly from public signals.Inferred, estimated from related patterns.Declared, provided by your team during the review.You always know which is which.

Question 11

How accurate is a website-based scan?

Accepted Answer

The scan reads distribution and booking signals: your booking engine, the structure of the booking flow, analytics, CRM signals and channel infrastructure. Those leave a public footprint and are read directly rather than guessed. Property systems sit behind your login, so a PMS is usually declared rather than detected. Where a PMS is named, it is because the booking flow or a technical artefact evidences it, and the report says so. The scan accelerates discovery; it does not replace validation by your team.

Question 12

What if a system is misidentified?

Accepted Answer

You correct it during the review. Every field is editable, with typeahead across a normalised vendor list and a free-text fallback. Your input always overrides detection.

Question 13

How are the architecture score and opportunity figures calculated?

Accepted Answer

The architecture score reflects four weighted factors: systems detected vs. expected, integration depth, ecosystem alignment, and operational maturity. Opportunity ranges are modelled estimates tied to the gaps identified and your declared ADR/occupancy. Methodology is consistent across every property, so scores are comparable.

Question 14

What's in the report?

Accepted Answer

A structured multi-page diagnostic: executive summary, operational snapshot, architecture map, integration analysis, system-by-system evaluation, operational risk dimensions, a 90-day improvement plan, and a financial model tied to your declared ADR and occupancy. Delivered as a live web report at a persistent link that stays accurate as you update the review.

Question 15

Can I share the report with my team or owners?

Accepted Answer

Yes. Every report has a persistent share link (e.g. /report/<id>) that stays accurate as the review is updated. The web view is read-only for anyone with the link.

Question 16

Can I re-run the review when my stack changes?

Accepted Answer

Yes. Re-runs pre-fill your previous answers so you only update what changed, and the report shows the delta, which systems moved, what improved, what regressed.

Question 17

Can I use HotelLogic with my clients?

Accepted Answer

Yes, it's a primary use case. Consultants run architecture reviews for clients, attach a recommended target stack, and deliver the output as a co-branded report.

Question 18

What's included in the white-label experience?

Accepted Answer

Co-branded reports with your consultant logo and no HotelLogic brandingBranded client delivery link (/c/) with open trackingUnlimited properties and reviewsMonthly update per clientPortfolio dashboardPeer referral programmeThe White Label tier, from £9,000/year after an optional £6,000 one-time pilot, is available for firms wanting full brand invisibility across an estate and a managed service model.

Question 19

Will you contact or poach my clients?

Accepted Answer

No. Your clients are your clients. We do not see who you send reports to, we do not contact them, and we do not market to them. The /c/ delivery link carries no HotelLogic branding and contains no upsell.

Question 20

Does this replace what I do?

Accepted Answer

No. HotelLogic produces the structured diagnostic, the systems map, the integration view, the gap list. Your judgement, recommendations and implementation guidance turn that into a client outcome. Most consultants use it to compress the discovery phase from weeks to a single session.

Question 21

How does the data model work across multiple properties?

Accepted Answer

HotelLogic uses a clean two-layer model:Property layer. Each hotel has a fully isolated architecture review. Systems, integrations and report content stay inside that property.Group layer. The portfolio dashboard shows aggregated metadata only, architecture scores, maturity trends, coverage gaps across the estate.Operational and system-level data is never shared between properties, and one property's stack is never inferred from another's.

Question 22

Can different properties have different stacks?

Accepted Answer

Yes. Every property is reviewed independently. The platform is designed for the reality that portfolios rarely run a single uniform stack.

Question 23

Who in our group can see the data?

Accepted Answer

Only people you invite to your workspace. Reports aren't shared between workspaces. Aggregated, anonymised dataset insights are kept strictly separate from any identifiable property data.

Question 24

What data do you collect?

Accepted Answer

Public website signals from the scan, the system and workflow answers your team provides, and the contact details you submit. Guest data, reservation data and financial records sit inside your operational systems and aren't part of the review.

Question 25

Is the data shared with vendors?

Accepted Answer

Individual property data isn't shared with vendors or third parties. We maintain an anonymised, aggregated dataset of how hotel architectures are structured across the industry, that's the long-term value of the platform, but it never identifies individual hotels.

Question 26

Where is the data hosted?

Accepted Answer

All data is hosted in a single EU Supabase instance. AES-256 encryption at rest, TLS 1.2+ in transit. Row-level security on every table ensures workspace data is isolated from all other organisations. See the privacy policy for the full detail.

Question 27

How does HotelLogic's no-cost tier work?

Accepted Answer

The architecture review is available at no cost because the long-term value of the platform is the anonymised dataset of how hotel architectures are structured. Paid plans cover the ongoing tooling, re-scans, exports, branded reports, multi-property workspaces.

Question 28

Are you paid by software vendors?

Accepted Answer

No. Vendors do not pay for placement in the marketplace or diagnostic recommendations. The marketplace is curated on integration fit, not commercial relationships. HotelLogic's revenue comes entirely from subscriptions.

Question 29

What do the paid plans cost?

Accepted Answer

There are three paid tiers. Operator at £490 per year, one property, one seat, unlimited re-scans, monthly monitoring, 90-day action plan updated each re-scan. Consultant at £490 per year per seat, unlimited properties and clients, co-branded report delivery under your firm's logo, client open tracking, portfolio dashboard, and peer referral programme. White Label from £9,000 per year Programme licence, priced to portfolio by volume band, with an optional £6,000 one-time pilot credited in full against year one. The White Label licence includes 10 named users at no separate charge. Additional seats are by agreement. Your brand on everything, HotelLogic invisible to your clients, unlimited reviews across all client properties, priority onboarding and dedicated account support, and a 10% referral commission for introducing other consultancies or management companies. All prices exclude VAT. Annual billing only.

FAQ